Dr. Batory

*Marketing Principles*

Click here for Marketing Research page

Click here for Consumer Behavior page

Fall Semester 2009

Office Hours: Tue. -Thurs , 1045 -1230, Room 262 Sutliff Hall

Monday 1000-1145 (plus open door policy)

Web Sites for Class Assignments: Assignment1 Assignment 2

Assignment 3 Assignment 4
Asgn 4 Example

Wall St Jrl presentation (evaluation sheet)

Wall Street Journal #3 Reading List 18Nov09

Instructions for printing slides

18Nov09

PowerPoint Lectures
Files for Printing
Fall 2009 Syllabus Fall 2009 Schedule	Lecture(s)
Introduction to Marketing Chapter 1 Planning Marketing Strategies Chapter2	Marketing Overview (6Aug09) Strategic Marketing (17Aug09) Chapter Quiz (10Sept08)
Environmental Forces Chapter 3	Competitive Environment ( Sept09)
Chapter 3	Demographic Environment (Sept09)
Chapter 3	Economic Environment (Sept09)
Chapter 3	Social cultural values (Sept09)
Social Responsibility and Ethics in Marketing Chapter 4	Marketing & Social Responsibility Part1 (28Jan09) Ethics and Marketing Behavior Part 2 (28May09) Example of business ethics (9Sept08)
Reaching Global Markets Chapter 7	International Marketing (Feb09) CE Globalization (F07)
E Marketing(Pride&Ferrell)reading Chapter 8 Consumer Behavior Chapter 5 Cons Behavior Psychological Influences chp 5 Chapter 5 Social Influences	E Marketing(2Oct06) Chapter self exam quiz(Feb09) Consumer Behavior Part 1(3June09) Consumer Behavior Part 2(3 June 09) Consumer Behavior Part 3( 3 June09 )
Marketing Research Chapter 9	Marketing Research(Feb09)
Market Segmentation and Evaluation Chapter 10	Market Segmentation 1 of 3(June08) Market Segmentation 2 of 3(July08) Market Segmentation 3 of 3(10 June 09)
Business Markets Chapter 6 skip
Product Concepts Chapter 11 Pride/Ferrell	Product Concepts 1 of 3 (June08) Product Classification 2 of 3 (June08)
Product Concepts Chapter 11	Product life cycle(18June09)
Product Adoption Process Chapter 11 or 12	Adoption and Diffusion Process(16June08)
Developing Products Chapter 12	New product Development Pt1 (17June09)
	New Product Development Pt2 (17june09)
Branding Concepts Chapter 13	Branding(14Sept09)
Chapter 13	Packaging 123 (18Nov09)

Services Marketing Chapter 14	Services Marketing (18Nov09)
Marketing channels & Distribution Chapter 15 Physical Distribution Chapter 16	Marketing Channels Part 1(24June09) Marketing Channels and Distribution Part 2 (24June09)
Retailing Chapter 17	Retailing (14Sept09)
Integrated Communication Chapter 18 Pride/Ferrell	Promotion(Aug06)
Chapter 18
Advertising Chapter 19	Advertising(22 Dec06) Current Event Issue Medium IssuesAdvertising (Nov06) Current Event Issue Medium Issues (Sept 06)
Personal Selling Chapter 20	Personal Selling Part (03Dec03) Personal Selling Part 2 (3Dec03) Personal Selling Part 3(03 Dec 03) Personal Selling Part 4 Sales Promotion (20 Dec04)