*Marketing Principles*
Click here for Marketing Research page
Fall Semester 2008
Office Hours: Tues -Thurs , 1045-1230 & 1515-1600, Room 262 Sutliff Hall (plus open door policy)
and by appointment on Mon-Wed or Fri dependent upon rotating office hour
Web Sites for Class Assignments: Assignment1 Assignment 2
Assignment 3 Household Expenditures Wall St Jrl (evaluation sheet)
Instructions for printing slides
10/3/08
| Files for Printing | |
Fall 2008 Syllabus Fall 2008 Schedule |
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Marketing Overview ( 28 Aug 08)
Strategic Marketing (14July08) Chapter Quiz (10Sept08) |
| Environmental Forces Chapter 3 | Competitive Environment ( July 08) |
| Chapter 3 | Demographic Environment (July 08) |
| Chapter 3 | Economic Environment (July 08) |
| Chapter 3 | Social cultural values (July 08) |
Social Responsibility and Ethics in Marketing Chapter 4 |
Marketing
& Social Responsibility Part 1 (18Aug08)
Ethics and Marketing Behavior Part 2 (9Sept08) Example of business ethics (9Sept08) |
| Reaching Global Markets Chapter 7 | International Marketing (July07) |
E Marketing(Pride&Ferrell)reading Chapter 8
Consumer Behavior Chapter 5 Cons Behavior Psychological Influences chp 5 Chapter 5 Social Influences
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E Marketing (2Oct06) Chapter self exam quiz ....(Sept08) Consumer Behavior Part 1 (19 Aug 08) Consumer Behavior Part 2 (2 Aug 06) Consumer Behavior Part 3 (2 Aug 06)
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Marketing Research Chapter 9
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Marketing Research (July07)
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Market Segmentation and Evaluation Chapter 10 |
Market Segmentation
1 of 3 (June08)
Market Segmentation 2 of 3 (July08) Market Segmentation 3 of 3 (1 Aug 06) |
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| Business Markets Chapter 6 skip | |
Product Concepts Chapter 11 Pride/Ferrell
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Product Concepts 1 of 3
(June08)
Product Classification 2 of 3 (June08) |
| Product Concepts Chapter 11 | Product life cycle (15June08) |
| Product Adoption Process Chapter 12 | Adoption and Diffusion Process (8Aug06) |
| Developing Products Chapter 12 | New product Development Pt1 (June08) |
| New Product Development Pt2 (Aug06) | |
| Branding Concepts Chapter 13 | Branding (28 July06) |
| Chapter 13 | Packaging 123 (Aug06) |
| Services Marketing Chapter 14 | Consumer
Services (Aug 06)
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| Marketing channels &
Distribution Chapter 15
Physical Distribution Chapter 16 |
Marketing Channels Part 1 (June08) |
| Retailing Chapter 17 | Retailing (AUG06)
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| Integrated Communication Chapter 18 Pride/Ferrell | Promotion (Aug06) |
| Chapter 18 |
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| Advertising Chapter 19 | Advertising
(22 Dec06)
Current Event Issue Medium IssuesAdvertising Nov06 Current Event Issue Medium Issues (Sept 06) |
Personal Selling Chapter 20 |
Personal Selling Part 1 (03Dec03) Personal Selling Part 2 (3Dec03) Personal Selling Part 3 (03 Dec 03) Personal Selling Part 4 Sales Promotion (20 Dec04) |