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Internship Opportunity - Geisinger Health Systems

 

Market Research/Product Development

Job Description: Intern for Fall 2008

Location: Danville, PA
Department: Geisinger Health Plan Marketing and Strategic Business Development
Hours per week: 10-20 hours/week, flex status
Contact: Mallory Wolfe
Geisinger Health Plan
100 N. Academy Avenue
Danville, PA 17821-3020
Phone: 570-214-9642  Fax: 570-271-5268
Email: mnwolfe@thehealthplan.com

Job Summary:
Market Research: Assists the Market Research department in the tracking and maintenance of competitive and demographic information as well as the identification of new developments within the health care industry. Responsibilities include extensive monitoring of news and benefit design for all local and national competitors via website and newspaper searches as well as interpersonal contacts; maintaining up-to-date national, state and county demographics via predetermined channels; periodic assistance with focus group planning and telephonic surveys; and, accompany sales and wellness experts on company visits to further obtain a sense of market concerns.  
Product Development:Assists the Director of Product Development and Manager, New Products in the design, implementation and evolvement of new products/benefits. Responsible for identifying and investigating emerging new product opportunities within a defined range of responsibility (e.g., health information reporting, individual products, association products, retiree products, group health products, e-commerce). Involved in design, development and testing of select new products.

Duties and Responsibilities: The intern would work with Product Development and Market Research staff  and other sales/marketing staff as needed (such as sales coordinators, etc.).  Specific projects the Product Development intern would be responsible for include:
  Follow-up on new product implementation to ensure new products are working smoothly in the market.

1. Recruit additional vendor participants into the Health Plan’s discount program.
2. Investigation of new products that could be used as add-ons to GHP’s portfolio of products (this includes discussions with vendors located throughout the USA).
3. Assisting in phone survey research, electronic survey research etc.
4. Opportunities for observation/participation in various meetings, such as meetings with potential business partners, focus group meetings with employer groups, etc.

Qualifications:
-Candidate should have experience using some of the more common computer software programs such as Excel, Lotus, Powerpoint, Access, and Word.
-Candidate should be a “people” person, comfortable in calling and meeting with employers, other health insurance companies, and various GHP employees both in phone and in person.
-Candidate should be studying a field of business such as marketing, management, accounting, finance, or operations management.  Other majors will be considered.
-Candidate should have a “self-starter,” outgoing personality.  A person who is goal-oriented, wants to be productive, and can work independently is preferred.